Branding and Website : Cutters Studios

Japanese traditional origins, with a unique, modern twist.

Full branding design for Cutters Studios Tokyo. Based upon the traditional art of ”Kamon”a unique emblem system or crest used exclusively in Japan that indicates one's origins or status. The final design incorporates a circular motif that is dissected to create a unique modern typeface, which in turn is used as an ‘ever evolving’ brand mnemonic, motion graphic and a multitude of repeat pattern designs.

The unique, multi-faceted branding was then extended through the company website, across social media, film and marketing content.